The “WHY” Behind Adding Artwork to a Space

Jonelle Tannahill • October 28, 2021

Artwork is Important.   As a designer I am constantly working with clients as we choose artwork for their home.

Today I want to talk about the “WHY” behind adding artwork to a space. When you go to list your home, it is important to pay attention to how you present the home. You only have "one shot" when your listing goes active to capture as much attention as possible to ensure you get people in the door and multiple offers on the table. 


A prospective buyers' first impression nowadays is captured from the screen of their phone as they quickly swipe through photos of “potential properties”. Did you know those prospective buyers have an opinion of your home within the first 10 seconds of seeing your photos?


As a stager we use artwork to draw a buyer in, to influence their opinion about the room.  The use of artwork in a property being listed for sale is important, and for reasons you might not have guessed.


 Here are six ways we use artwork to make an impact on potential buyers:


1. Express the Home's Perceived Value 

Using artwork when listing your home can be a complete game-changer, but keep in mind that "any old piece" won't necessarily do the trick or set the right vibe. The quality of artwork SUPPORTS the price point. With the help of a trained designer, the use of the RIGHT pieces of art can elevate the elegance of the home and make it look even more worthy of your target price. Artwork can increase the perceived value of your home in prospective buyers’ minds.


2. Create A Look And A Feel

Using artwork can tie your color story together and make transitioning from one room to the next feel more fluid. When you have multiple colors going on within a single home, incorporating artwork that includes ALL of those colors will create a harmonious feeling. It punctuates the accent colors adding a fresh updated look and feel.


3. Set a Welcoming Tone

Artwork creates the "attitude" or "energy" of a space from the time a prospective buyer walks through the door. In staging a home, we tend to use artwork that is welcoming, tranquil, and warm so that we can create that friendly comfortable appeal the majority of prospective home buyers would like. The updated composition of a piece of art (think sharp lines, smooth curves, or vibrant splashes) can instantly create an appealing aura throughout the home.


4. Add Visual Interest

When choosing artwork, we look for pieces that create interest and flow accenting ceiling heights, grandeur of a room, and bringing together several rooms in an open concept. In addition to a great color story, the placement of the artwork can draw buyers interest from one space to the next space as they tour the home. Homes that are not staged, but vacant leave buyers looking at plain dreary-looking walls where they tend to see every imperfection. This home would feel very sterile and cold, perhaps even uninviting! The use of artwork creates flow and a cozy feeling for prospective buyers.


5. Makes Small Spaces Feel Larger

The use of artwork can actually make spaces feel larger! Artwork can change the visual perception of a space. By using large pieces with depth, we can make a room FEEL larger and more spacious.


By using a piece of artwork with height we can make the ceilings feel higher. In addition to the visual perception of the artwork, it is also important to allow the professionals to make sure that the scale and placement of the artwork show off the space in the best light possible.

6. The Finishing Touch

Art creates those interesting touches that tie the home together and make buyers see the house as their dream home.  One of the most important aspects of home staging  is making simple, yet tasteful choices that fit the atmosphere of the home. This is where art comes in. Art can be painting, applied arts, sculptural, glass, pottery, and accessories.  Art creates those finishing touches that tie the home together and make buyers see the house as their dream home. 

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